Lisa Dwight has been marketing for the commercial real estate industry since graduating from Bowling Green State University in 2000, and has been in her role as Director of Marketing for DP3 Architects for the past eight years. Lisa was awarded the Commercial Real Estate Women (CREW) Upstate Convention Scholarship in 2015, served as 2018 President of CREW Upstate in 2018, and was awarded the CREW Upstate Career Advancement for Women Award in 2019. She was recognized nationally as a 2019 Real Estate Forum Woman of Influence in the Marketing/Communications category. Lisa has written and published articles including “Diversity: A Business Advantage,” articulating best practices for gender equity and inclusion in commercial real estate, “An Introvert’s Guide to Networking,” and “A Journey of Courage.” In addition, she is a member of Society for Marketing Professional Services; a member of the March of Dimes Executive Leadership Team for the Annual Real Estate Luncheon; a member and Class President of Leadership Greenville Class 45; and a member of the Leadership Greenville Advisory Council.
1. How did being president of CREW Upstate impact you?
As a marketing professional and ambitious woman, the fact that fear held me back from joining a professional organization was something I struggled with for years. But in 2015, I made a commitment to myself to make a change and face my fears. Over the next several years, I worked to come out of my shell and expand my professional skillset. I never would have imagined I would become president of the organization, and moreover, I never would have imagined that the experience would impact me as profoundly as it did. Being around all of these amazing professionals and having the opportunity to lead this organization showed me that not only can I do things I didn’t think I can do, but it is also something I enjoy and a space in which I am able to thrive. I am so thankful for the career-changing experience that CREW Upstate has provided me.
2. What was one major achievement/accomplishment that occurred during your presidential year?
I was extremely passionate about two major items during my presidential year—expanding on the community awareness of the organization, and supporting and nominating members for industry awards that would assist in advancing careers. During my presidential year, more members were nominated and awarded industry awards since the organization’s inception and three full CREW Convention scholarships were awarded. In regards to community awareness, I sought to act as an ambassador for sharing CREW Network industry research, including authoring and distributing a summarization and call-to-action for gender equity and inclusion in commercial real estate.
3. How would you like to see CREW Upstate evolve in the next 5-10 years?
I have two things on my wish list. I would like to see the new CREW Conversations piece become a major benefit to our members, and for deals to be happening between our members left and right. In addition, I would like to see the awards event grow to be the premier commercial real estate event in the Upstate with tickets selling out and sponsors begging to be a part of the action.
4. If you were to sum up your CREW Upstate presidential year in one word, what would it be?
Relationships… Life is about experiences and most of us have experienced things, especially in the professional world, that others can relate to. If you are your authentic self, relationships are more organically formed, and organic relationships bloom into long-term partnerships as opposed to short-term need fillers. I feel extremely grateful to have formed relationships—real, true, friendships—with so many amazing men and women in this organization.